For Gazelle and Dept I looked into what cycling would look like in 2025. I did Probe Studies and Co-creation sessions to gather insights into the user. After collecting all these insights I applied several design methods that have eventually lead to a definitive concept.
The concept is an application for any age, where friends or families can share their bikes. Another key feature is the “for life” aspect. The app knows exactly what kind of bicycle you need, and what you need for your bicycle, and adjusts suggestions accordingly.